CRM Manager EMEA

For our office in Milan, we are currently looking for a CRM Manager EMEA. The EMEA CRM Manager leads and executes the CRM and Client Engagement strategy for the entire EMEA (Europe, Middle East and Africa) region, covering all B2C and B2B channels in an integrated way. The role is located at the strategic intersection of Customer Experience, CRM, Retail Excellence and Training. Reporting to the EMEA General Manager and the Global Client engagement Director (functional reporting), the EMEA CRM Manager brings a deep understanding of the target market, facilitates the achievement of business results and supports customer acquisition, engagement, upselling and retention, creating long-term value for customers and the company. The role is responsible for defining, implementing and evolving CRM strategies, ensuring a single view of the customer, consistent adoption of CRM tools and advanced use of data to support growth, retention and long-term value. The role combines strong strategic vision, cross-channel execution capabilities, analytical competencies and knowledge of Salesforce platform, serving as a regional reference point for CRM, Clienteling and Customer Data Management.