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Head of Lifecycle Marketing (US - Remote)
🏢 BetterHelp
Full-Remote
📝 Descrizione
BetterHelp seeks a strategic, data-driven Head of Lifecycle Marketing to lead and scale lifecycle strategy across D2C members, therapists, and B2B, driving engagement, retention, reactivation, and lifetime value through data, experimentation, and marketing technology. Remote role operating on PST with occasional travel to San Jose.
🔎 Informazioni
💼
Livello di esperienza
Senior/Executive (12+ years)
🖥️
Modalità di lavoro
Full-Remote
💰
Retribuzione annuale
Da 220.000€
🔹 lifecycle marketing 🔹 CRM 🔹 email 🔹 SMS 🔹 push 🔹 in-app messaging 🔹 retention 🔹 LTV 🔹 experimentation 🔹 marketing leadership 🔹 ESP 🔹 analytics 🔹 remote