Digital Marketing Manager

Oversee day-to-day execution of digital marketing campaigns across paid search, paid social, and programmatic platforms, ensuring accurate setup and delivery, reporting to the Sr. Manager, Digital Marketing. Monitor campaign performance and provide regular updates, highlighting key trends and areas for improvement. Collaborate with the sales team to gather feedback on lead quality and share insights with channel owners to inform ongoing campaign improvements. Collaborate with the Operations team to develop dashboards and reporting frameworks that performance team members. Partner with external agencies and 3rd party publisher partners to coordinate campaign planning, creative development, and performance optimization across digital channels. Conduct A/B and multivariate testing on ad creatives, landing pages, email campaigns, and CTAs to increase conversion rates. Lead the end-to-end ad production process—from brief creation and asset development to launch and post-campaign performance analysis. Lead the end-to-end hand off process with agencies and 3rd party vendors. Support process improvements to enhance campaign efficiency, collaboration, and reporting consistency.