Digital Marketing Specialist

Digital Marketing Specialist to run end-to-end marketing: CRM, email marketing, landing pages, data tracking, paid acquisition, growth experiments and video strategy. Responsibilities include Salesforce Marketing Cloud workflows, email templates and A/B testing, database segmentation and lifecycle metrics, GA4/GTM tracking, planning and optimizing paid media (Google Search/Display/YouTube, Meta, LinkedIn), landing page and ad tests, directing video production and agencies, and aligning with product and communications. Requirements: 5+ years in digital marketing (agency preferred), strong CRM/data architecture and paid acquisition experience, experience briefing video production, self-driven and goal-oriented.