Senior Associate, Activation Digital Planning

Manage end-to-end digital media plans for clients in Milan, handling implementation, media buying, and ongoing optimization. Analyze performance data, produce reports, recommend tactical changes, and escalate complex issues. Collaborate with cross-functional teams and client suppliers; support onboarding of junior staff. Requirements: university degree (preferably Economics/Advertising/Marketing), 3+ years in digital media planning, proficiency with Adserver and analytics tools, experience across awareness, performance, data-driven and retargeting campaigns, fluent English, strong problem-solving, accuracy, and use of technology/AI.