Senior CRM Manager

Drive customer retention, engagement and lifetime value through data-driven CRM initiatives. Design, optimize and scale personalized multi-channel campaigns (email, push, in-app, SMS), build customer lifecycle journeys and segmentation, run A/B tests, analyze campaign performance, apply predictive analytics, define and monitor CRM metrics, and collaborate with Product, Marketing, Analytics and Support. Requirements: prior CRM Manager experience, strong CRM and retention knowledge, hands-on with CRM platforms, analytical mindset and stakeholder management.